The picture is not the best as it was taken with my phone, but you can see the college life being displayed.
One particular aspect is the distinct diversity in the student population being represented. This coupled with the fact that all of the students appear to be of the same middle or upper-middle class seems of particular interest. Not sure if this has anything to do with the expectations of purchasing power, but they certainly wanted to hit every possible young demographic.
Of particular interest is the lack of students actually using the product! None of them have a laptop in front of them. Maybe this means that they need a laptop in order to get out of the lab.
There is one statement that sure to incite a giggle. The product contains a "design enhanced by a durable, soft-touch coating to provide students with an easy grip on learning." I think the lawyers might want to consider a disclaimer. Unless they mean leaning how not to drop your Chromebook, in which case, I think they are safe.
Hi! Interesting ad. I'm wondering of you classified it as socially responsible? Now that I'm in deconstruction mode I wonder why are the two whitish looking students at the front? Why is the one black student not talking to anyone else? I loved your quote...perhaps they also meant something other than dropping the computer! Good choice Thanks M
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